Good Will Instrument, a global Test & Measurement instrument manufacturer, also known as GW Instek, was founded in 1975 by 3 enthusiastic young men dedicated to the development of cost effective solutions for the Taiwanese electronics industry. GW Instek has become a leading brand in the electronic test and measurement industry with an excellent reputation for quality, reliability, affordable prices and ease of use. It’s these qualities that have made GW Instek one of the most popular brands in the world for test and measurement instruments. A lot of leading manufacturers around the world choose GW Instek as their T&M instrument provider.

Before the foundation of Good Will Instrument Co., Ltd., the domestic Taiwanese electronics industry relied on imported electronic test equipment. By producing affordable and durable electronic test equipment to compete with foreign imports, Good Will reduced testing costs dramatically to the benefit of the domestic electronics industry.

After the success of providing cost effective measurement solutions for the domestic electronics industry, Good Will instrument looked to expand its footprint internationally. With the brand name, GW Instek, the Taiwanese instrument maker entered the global market, and rapidly expanded. Nowadays, GW Instek has subsidiaries in Mainland China, America, Japan, Korea and Malaysia. GW Instek products are sold to more than 80 countries worldwide. The product line has over 300 items ranging from oscilloscopes, spectrum analyzers, signal sources, basic test & measurement instruments to other safety & monitoring systems. With quality products, affordable prices and durable performance, GW Instek has earned the trust of customers around the world.

GW Instek invests at least 7% of annual revenue on R&D, insisting on innovative, reliable, and quality product development. By continually improving technology, service quality, R&D, product reliability as well as remaining competitive in manufacturing, the reliability and stability of GW Instek products have become renowned. With outstanding product performance and services, GW Instek has earned customers’ trust. Most customers are willing to recommend GW Instek products to others. GW Instek is dedicated to providing products that adhere to its TCO concept; products that can reduce the total cost per ownership and therefore create value from cost savings. Also, GW Instek global sales channels and customer service networks provide cost-effective service globally. GW Instek’s ultimate goal is to satisfy their clients with exceptional products and services.

In 2005, GW Instek introduced a corporate identity system (CIS) which represented an innovative, positive and dynamic new brand image for GW Instek. The new CIS includes a logo and slogan.

Corporate Identity:
GW Instek Corporate logo, symbolized by 4 "W" ideals:
Warranty
Wide Selection
Worthiness
Worldwide Sales & Service

Color Symbolism:
Black: professional, stable, practical; to win the customer’s trust.
Orange: innovative, energetic; to create higher value for the customer.
Black symbolizes GW Instek as being a "solid", "steady" brand to win the trust of customers. A touch of orange symbolizes a more innovative and vitalized future; product innovation, enthusiastic employees creating higher customer value.

Brand Slogan:
"Made to Measure" represents the solid, professional, core values of GW Instek; the focus on measurement and continuous improvement. It also represents GW Instek’s competitive manufacturing technology and the focus to provide the best of quality products, a variety of electronic test measurement solutions, professional service as well as affordability.